Any approved, existing media materials on the web site are downloadable and free to use in Pennsylvania by any individual, school, agency, business, coalition, or other group by an email request that lets us track usage.

Licensing and usage fees are active for all photographs, graphics, and artwork used in these materials and are managed by our media partners. It would constitute a violation of the usage agreement and in many cases copyright infringement to alter or use any of these elements, including the trademarked messaging “Anyone can become addicted.”, “Care enough not to share”, “Don’t add to the numbers.”,  “Anyone Can Make The Difference.”, “Start Making the Difference.”, or “PA Start” in any other formats without having them approved by or license-managed by BOOM Creative (on behalf of CPA) beforehand. Anyone or any entity that dos so, is acting without the consent or oversight of Commonwealth Prevention Alliance, DDAP, and BOOM Creative and therefore are not protected or indemnified against license liability.

Many of the finished materials are include designated space to add custom contact information however, beyond this addition, materials/ads/graphics may NOT be altered or edited in ANY way without the express knowledge and written permission by
the Commonwealth Prevention Alliance and the final designs approved and submitted for archiving and license management by BOOM Creative.

In the case of the materials offered on this site, they can be produced, distributed and utilized only in their current, final approved form. Any other future or immediate need dissemination materials, items, messaging tools etc. MUST follow the same usage terms as outlined above and in the following more detailed breakdown:

All messaging items and themes that use any of the PA Stop, PA Start (et al) visual or brand elements are property of CPA but are “rights-managed” by BOOM Creative. There are several visual and thematic elements that fall under licensing and copyright protection that CPA must monitor, pay for, report on, and account for.

Any item(s) on this site is available for you to add contact information, print it, use etc. as long as it is being used for what it is intended for. For example:

  • You cannot download an 11×17 poster (for example) and give it to an ad company or poster company and have it blown up or reduced into a different sized item (i.e.; a billboard or digital ad). It then becomes a “new” item and is not covered by our licensing agreement.

  • You cannot remove, block or obfuscate any of the wording or any item in the ads. The, CPA logos, actor disclaimers, PCCD grant disclaimers etc. ALL must remain unaltered.

  • All aspects of the visual and textual themes: “Anyone can become addicted. Anyone”, “Care enough NOT to Share.”, “Break the Connection.”, “Don’t add to the numbers.”, “Anyone can make the Difference.”, “PAStart”, “PAStop”, “Start making the Difference.”, are © and ™ by Commonwealth Prevention Alliance in the context in which they are portrayed and used. Additionally, all portrait materials must carry the following disclaimer: “Licensed material is being used for illustrative purposes only, and any person depicted in the licensed material is a model.”
  • Commonwealth Prevention Alliance also specifically disallows any implied endorsement or associated use of these materials to be seen as being affiliated with any private treatment facilities, products, or services unless agreed upon in writing.

If you have any questions or ideas or needs for requesting new materials, or are interested in partnering with the Commonwealth Prevention Alliance to develop a similar campaign, please contact us at or our messaging partners at