Master the World of Prevention Messaging.
Opioids, other ATOD substances, racial inequity, LGBTQ+ and other biases, mental health issues and more have had an incredible impact on the well-being of Pennsylvanians. Until now, prevention efforts have focused on an individual-level: that is, attempting to change a person’s mind. The evolving science of prevention, however, has shown that it is much more effective to change a person’s world and awareness.
Media messaging campaigns can serve as a powerful environmental prevention strategy to help change the ecosystem in which a person lives, which plays a part in how that person behaves.
These three guides, available in English and Spanish, were developed by the PAStart workgroup to better assist SCA’s, coalitions, faith-based organizations, and any and all prevention professionals in the commonwealth to better understand the best practices of social media, paid advertising, and marketing to help you to your next steps of prevention awareness. Download our three-part Messaging and Media Resources Kit to help you with all your advertising and social media efforts.
Guide 1: Free Non-Profit Resources
Explore and establish nonprofit-specific social media accounts.
- Post consistently.
- Connect with your community.
- Tag, mention, and collaborate with other agencies and organizations.
- Add donation buttons, whenever possible.
- Monitor free analytics and measure engagement.
- Know your target audience through the data.
- Tag, “like”, retweet, repost, and share relevant content that others create.
- Include “asks” and updates.
Guide 2: Next Steps
Use advertising to create a local messaging campaign.
Guide 3: Social Image Sizing
A picture tells a thousand stories.
Images should always be prepped before putting them on your website or social media. Cropping, brightening, color-correcting and optimizing are all helpful to grab the viewer’s attention. Use our guide to determine what size and resolution you should be using.